Businesses are being pushed to react to the growing demand for legal cannabis as more Americans obtain access to it. As more states legalize marijuana, increased demand drives cannabis businesses to expand their operations. This involves offering customers the option of receiving their orders via delivery.
In only a few short years, the industry has made significant progress toward a better consumer experience. Convenience is vital, and cannabis delivery services ensure that products are available to all legal users. Expanding the consumer base, providing a digital payment alternative, and boosting the average basket size are just a few advantages of having an online delivery marketplace.
Let's look at a few of the essential advantages of cannabis delivery for your dispensary:
1. Increases the size of your market
What routes do your consumers take to get to your dispensary? They probably live nearby or have heard about your store from a friend. While foot traffic is a good start, cannabis delivery is essential for growing your reach. Adding an online delivery marketplace to your dispensary will increase visibility, expand your customer base, and provide you with a competitive advantage.
2. Make a digital payment alternative available.
Making consumers use an ATM or charging them a fee at the dispensary is a huge annoyance that can reduce average basket size and discourage them from returning. Including a delivery option is a terrific way to incorporate integrated payments that allow customers to pay in advance online. To ensure a seamless payment experience for your consumers, several of the largest delivery companies are working with compliant digital payment solutions.
3. Raise the average order value.
Customers limit their in-store purchases because they don't have enough cash on hand or are pressed for time while picking up things in person. Customers can choose items from your market at their leisure with the help of a delivery service. Customers will order more things utilizing a digital payment option because cash is not restricted in their wallets. Cannabis businesses improve their delivery orders by an average of 40% when they use Sprout Processing.
4. Increase the number of orders placed.
Even your most devoted consumers don't come to your dispensary daily. Even if they want to buy more items, they may not have the time to visit your store. Customers can place orders at their leisure when using a legal delivery service. This ease of use improves order frequency and encourages customers to return.
5. Make things more accessible
For health reasons, safety concerns, lack of transportation, or other reasons, some of your potential medical patients and recreational consumers may be unable to purchase in person. You will provide a secure and convenient option for in-store shopping if you make delivery services available to your consumers and potential customers.
While this list only scratches the surface of the advantages of delivery, it is evident that cannabis delivery services are critical to your dispensary's future success. Using a delivery service will help your company grow market share, simplify payments, raise average basket size, encourage repeat business, and improve accessibility.
Although cannabis delivery laws and regulations differ by state-legal market, a growing number of state legislatures are endorsing and regulating the practice. Cannabis delivery companies like Amuse thrive even in California, where rules make delivery difficult. On the horizon, delivery companies such as Zip Run are expected to reach less developed locations and provide cannabis delivery services to Massachusetts residents.
A compliant and integrated digital payment source is vital for making cannabis delivery possible. Sprout Processing is the premier integrated digital payment provider for cannabis delivery services, and it has worked with several prominent cannabis delivery companies to help them expedite payments. Learn more about how Sprout Processing optimizes payments for cannabis delivery by clicking here.