6 Strategies for Boosting Black Friday Sales at Your Dispensary in 2022

March 3, 2024
credit card cannabis payments system

November is the beginning of the winter holiday shopping season. Your dispensary can benefit from several unofficial retail holidays to draw more consumers, increase revenue, and attract more new clients.

The rewards for your efforts are enticing despite the severe competition for consumers' attention. According to industry reports, retail sales only went up year over year in the days before and after Thanksgiving. After April 20th, both Green Wednesday and Black Friday experienced over a 20% increase in daily dispensary sales. This has made them the second and third highest-earning days in the cannabis industry.

As a result, it is crucial for your dispensary to focus on its November promotions. Green Wednesday is an additional benefit for cannabis businesses to generate more holiday revenue. You can extend your Green Wednesday deals to include Black Friday, Small Business Saturday, and Cyber Monday with some extra planning.Here are six strategies for spreading the word to customers and attracting additional clients to your store.

Early offer design and customer warning

Develop your dispensary holiday promos early to increase your chances of reaching your target audience. Retailers from all industries compete for the attention of holiday buyers. Start promoting your Green Wednesday, Black Friday, Small Business Saturday, and Cyber Monday 2022 deals at least two weeks before the first promotion. Start advertising now to attract early buyers for "Black Friday" sales. Offer deals leading up to or following the big day.

Make sure you market your sales well.

For cannabis industry professionals, obtaining traditional advertising in publications like newspapers, TV, radio, or billboards can be challenging. However, this could be a personal benefit, given how costly typical holiday advertising can be. Instead, your dispensary should concentrate on sending emails, SMS messages, and social media posts to its subscribed consumer base. Additionally, strategic paid social ads may be more effective and less constrained.

Send your first email or text promoting your dispensary's Black Friday deals on Facebook, Twitter, TikTok, and Instagram at least two weeks before Black Friday 2022. With your promotional posts, you should be consistent and assertive but not intrusive. Your posts will be seen but will only be obtrusive if you make two to three daily posts.

Work with suppliers to move excess inventory.

Holiday sales are a great way to sell excess cannabis products with expiration dates, as well as products that are close to expiring. Customers can also enjoy discounts during these sales. Make sure to set out a day to conduct a short inventory audit before choosing which products to promote and mark down for Black Friday 2022. This will allow you to determine which products might move for the season with the appropriate type of promotion.

Wholesale cannabis can be expensive, and for dispensaries to be viable, they frequently have to transfer expenses onto the customer. But over the holidays, that can be to your advantage. Contact your suppliers now because they are also eager to sell excess or expiring products.

We offer products at a discount without compromising on quality, and we pass on the savings from Black Friday to our customers. In addition, you can give these sellers discounts on the store's inventory in exchange. Customers save money while getting high-quality products, your dispensary spends less on suppliers, and vendors get free in-store advertising and more sales. What a win-win-win situation!

Give discounts to first-time buyers. Holiday discounts are a great way to appeal to people who are skeptical about cannabis and to let customers give cannabis as gifts to friends and family. Using social media for Black Friday sales advertising can help you reach new customers who have never been to a dispensary before but are interested in going. Why not provide a special discount at the entrance?

Research shows that approximately half of the 30% increase in store traffic during Black Friday specials at dispensaries came from new or first-time customers. To build a strong relationship with clients, offer a special discount exclusively for new or first-time customers. They can receive this discount by opting into your dispensary's email or text marketing. Your first purchase will help us understand your preferences for future campaigns.

Introduce unique products. Buy and pick up online.

Offer unique discounts to thank your regular customers with convenient promotions. Since the epidemic, contemporary consumers have gotten accustomed to curbside pickup and online shopping. In fact, due to the convenience it provides, many customers even prefer to purchase in this manner. So why not encourage them even more with a special discount for curbside pickup and online ordering?

Online-only offers won't ever replace Doorbuster specials, but keep in mind that not all customers are interested. Dispensaries may have long wait times, and most cannabis stores have occupancy restrictions. You can simplify things for your budtenders by offering online payments and curbside pickup for customers.

Using Sprout Processing provides customers with the checkout experience they desire.

Avoid disappointing customers after meticulously planning your dispensary's Black Friday 2022 offers. They will be very frustrated during the busy shopping time. Customers find it difficult to pay with cash, which puts your company at risk and restricts how much they can spend.

Online customers want to quickly pick up their items without visiting an ATM. Customers in-store desire a simple way to pay without paying more ATM fees to withdraw more money. Additionally, you want buyers to be able to add pricey things, expensive accessories, and gift cards.

By offering cashless payments, you're giving your customers a smooth checkout experience that will make them more likely to come back to your store in 2023. So contact Sprout Processing immediately to get started and set yourself up for the finest Black Friday ever. Sprout Processing has fully compliant credit card and debit card processing solutions built specifically for the cannabis industry.

Dashboard reviewing compliant credit card processing for dispensaries.

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