Tips For Digital Marketing To Prepare Your Cannabis Store For Cyber Monday 2022

March 3, 2024
credit card processing for cannabis dispensaries

Cyber Monday is the final day of "The Turkey 5," a five-day retail period after Thanksgiving. This time period offers a fantastic opportunity for marijuana-related businesses to enjoy Green Wednesday! Not all dispensaries participate in Cyber Monday, which is becoming one of the top sales days of the Thanksgiving weekend, due to the varying cannabis laws and regulations across states.

Reach out to customers online to increase your Cyber Monday sales. This is where you want them to find your company. Dispensaries need a user-friendly website, great customer service, and effective sales and marketing strategies as marijuana legalization becomes more common.

Cyber Monday Statistics

Black Friday used to be the final day for retail shoppers to find the best discounts. However, Cyber Monday has gradually gained ground over the past decade.

Approximately 63 million individuals want to purchase during Cyber Monday sales.

With a 77% surge in orders, online dispensary sales last year exceeded all previous records.

In prior years, sales on Cyber Monday have topped $188 billion.

Smartphones account for more than 37% of Cyber Monday transactions.

Online buyers who support small firms are nearly 50% more inclined to pay more.

Increase Your Dispensary's Social Media Presence

Dispensaries and other cannabis businesses (CRBs) may have difficulty promoting their Cyber Monday 2022 discounts because of regulations and prohibitions. Fortunately, there is a workable fix for that. People who use cannabis often enjoy using social media platforms such as Instagram, TikTok, and Snapchat. You can gain a large following by regularly posting content on these sites. This is a simple approach to inform clients of future Cyber Monday specials, new products, in-store activities, and staff favorites.

Utilize email and text marketing to contact them directly.

To succeed in your dispensary's Cyber Monday campaign, it is important to maintain existing ties with your consumers, even though social media can reach a large audience. It's time to start if your dispensary doesn't already use email and text marketing to communicate with your current clientele. Please offer incentives to join your email or text program both online and in person. Also, promote your Cyber Monday bargains in advance to stay top-of-mind.

Gift guides can help you promote your Cyber Monday deals.

To attract customers and create anticipation for your Cyber Monday 2022 offers, consider publishing a dispensary holiday gift guide. This guide helps you showcase seasonal items, featured products, brands, special holiday offers, and gift ideas for casual shoppers. Gift lists help dispensaries in two important ways: they provide a comprehensive list of the best-selling items and...Your dispensary website's SEO (search engine optimization) can also be significantly improved by using gift guides. Having a high SEO ranking makes it easy for new clients to find your dispensary and bring business to you.

Offer unique products on the internet

People appreciate special offers, and internet discounts let them shop whenever they want. To attract repeat shoppers, advertise your biggest sales from Green Wednesday to Cyber Monday and offer exclusive online flash deals. To encourage clients to check for deals, you could include online-only teasers in your gift guide and emails/texts. Limited-time deals and limited stock attract customers to buy. Inform clients in advance and prepare your discount codes!

Utilize video to capture their interest.

Regarding cannabis items, some customers need encouragement to make a purchase rather than just browse. Consider utilizing video content to enhance the online shopping experience. Brief product videos can act as a reliable and knowledgeable companion for online buyers, available 24/7. You can upload videos on TikTok, Instagram Reels, Snapchat, and YouTube. You can also link to the videos in mass emails, social media posts, and text messages. Use video footage to explain new items, respond to frequently asked questions, or evaluate or unbox new products. Video material can help customers make smart Cyber Monday purchases by showing how to use products or accessories.

Make it simple to purchase your dispensary.

Website Dispensaries need good web design, especially as the sector becomes more mainstream. But for Cyber Monday, it's crucial to ensure your website is operating at peak efficiency. Remember that your website contributes to a customer's "first impression" of your dispensary. Therefore it must be simple to use. In addition, your dispensary's online and in-store shopping experiences must be as similar as possible. You need to invest time and effort into your photos, descriptions, filters, and ways for customers to leave product reviews.

Make sure that clients can quickly access the following on the dispensary's main page:

The website has an "About Us" page, a FAQ page, a dispensary blog, a search bar, and product categories, as well as built-in features for contacting the dispensary via phone or email.

Allow Customers to Avoid Lines by Accepting Online Payments

The main reason why consumers like Cyber Monday sales is that they can skip the line and shop online. Cyber Monday is convenient for dispensary clients who can only place orders online.If your dispensary or local laws allow delivery services, cannabis users can have their purchase delivered to them. Otherwise, they will need to make a special trip to pick it up. Don't make them stop somewhere else to get money! You risk having a cart that has been abandoned if your cyber offerings need them to make a second stop still.

Leverage Sprout Processing to grow your dispensaries this Cyber Monday.

Sprout Processing must be present at your dispensary on Cyber Monday, 2022, as a result of this. Give customers the easy payment options they want, including online payments, card payments, ACH transactions, and electronic checks. Even the popular holiday gift cards can be sold at your dispensary, thanks to Sprout Processing. You need to start using Sprout Processing now to have a successful Cyber Monday in 2022. Sprout Processing allows for fully compliant debit and credit card processing for the cannabis industry. We not only provide ATMs for dispensaries, but also card processing solutions built for dispensaries.

Dashboard reviewing compliant credit card processing for dispensaries.

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